James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. Still, fans have been left waiting with bated breath for creations by RuPaul, the queen who paved the way for them all. This allows those pushing the agenda to rebuild society in man's image not God's with government as the ultimate giver (and taker) of our rights," he added. The brand also released an official press release ofthe news, in which they shared that Charles has all the key elements of a CoverGirl: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. I think theyre kind of making the statement that theyre for everybody, Dr. Goodman says. CoverGirls Instagram posted a video of Charles speaking about his new role. Were seeing a lot of interesting things with these social media stars, from a marketing standpoint, says Robyn Goodman, a professor of advertising at the University of Florida, in a phone interview with the Monitor. "DragCons attendees are my target market so it makes sense that I would debut there with a bunch of people that also do/love drag," shares Willam. A weekly update on music, movies, cultural trends, and education solutions. James, who first earned fame through makeup tutorial videos and popular social media accounts, will be the first male spokesmodel in CoverGirls 55-year history. new eczema treatment 2022 australia . Get non-boring fashion and beauty news directly in your feed. The topic of gender confusion and transgenderism has been the subject of much controversy in the United States, with conservative voices such as the Benham brothers speaking out against movements that seek to teach children that they weren't born male or female, but instead can choose what gender they want to be on any given day. RELATED: Get your pumpkin spice fix with these 29 pumpkin beauty products. Her hair was brighter than the red carpet. James Charles is no exception. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. To view this content, click 'Allow and continue'. What sets this 18-shade palette apart from the rest, however, is the dual-ended applicator that comes with it. James Charles in video titled "FULL FACE USING NO BRUSHES MAKEUP CHALLENGE" published on September 9, 2016. See for yourself. AMAZON INFLUENCER LINK!https://www.amazon.com/shop/jaymesmansfield?listId=14R96CDQQW1U3\u0026ref=idea_share_infBUY MY JAYMES MANSFIELD BOSOM BUDDY BELOWhttps://www.jaymesmansfieldbeauty.comBOOK A PERSONALIZED VIDEOhttps://www.cameo.com/jaymesmansfieldTIP A QUEEN ON VENMO: @JaymesMansfieldhttps://venmo.com/jaymesmansfieldSHIRTS ARE AVAILABLE NOWhttps://www.dragqueenmerch.com/collections/jaymes-mansfieldBookings \u0026 Inquiries: bookjaymesmansfield@gmail.comInstagram: @JaymesMansfieldTwitter: @JaymesMansfieldFacebook.com/JaymesMansfieldTumblr: TheJaymesMansfieldhttps://www.jaymesmansfield.com#jaymesmansfield #coverboy #willam But the partnership may also signal changing tides both in the gendered world of makeup and in American culture at large. She's ready to turn the page following ex-husband's cheating. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. And that's exactly what Roncal is bringing to the table this week. 2023 Cond Nast. Companies can also win over younger audiences by making social statements. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". From everyday glam to eye looks that are packed with color, the social star can do it all. Yahoo Beauty reports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several . Im still confident as a boy and I will always be a boy. Or feet. Now, watch fellow Drag Race star Shangela try nine things she's never done before: Don't forget to follow Allure on Instagram and Twitter. Joining the growing list of Drag Race alumni stepping into the makeup industry full force is Willam Belli with his new line Coverboy. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.". One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same, the statement said, according to the Huffington Post. "It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously We do take kindness seriously, we take love seriously, we take freeness seriously but most other things are not to be taken seriously.". And so are five other '90s tattoo styles. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. Get ready for some exciting news. Hear about special editorial projects, new product information, and upcoming events. All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful, CoverGirl said in a statement to Huffington Post. James, who first earned. "From the hippie sexual revolution of the '60s to the gender unicorn today our school rooms are the fertile soil for godless government agendas," the Benhams wrotein a Facebook post back in August. "These are the colors that I wear all the time, and they absolutely work," RuPaul says. "It just feels like something you want to wear.". He has been welcomed by other prominent CoverGirl ambassadors, such as singer Katy Perry, who posted an image of herself with Charles on Instagram, and wrote: "Honored to have the pleasure to announce the very first COVERBOY, James Charles! It has to stop. I was staring at him with my jaw dropped, wondering how he got his eye makeup so perfect and why my cheekbones have never looked that contoured/amazing in my life?! Were seen as being global, fair, insightful, and perhaps a bit too earnest. Can a Jesus Revolution take place again in America? Here are some of his different makeup creations that prove just how talented he is. Do whatever makes you happy." Charles was just named CoverGirls' very first male CoverGirl. Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. "I think what makes COVERBOY different is that it is designed to make everyone look glamorous, its not just for drag queens," he adds. Carly Cardellino was the beauty director at Cosmopolitan. In the course of a year, teen makeup artist James Charles has gone from starting an . The 19-year-old internet personality and makeup artist has provoked the ire of beauty YouTube. I purchased a glitter and a .more. Sometimes the world is a beautiful place. "I barely wash my own brushes, so Im not trying to tell people they need to make more work for themselves," he says. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.. But will more men follow his lead? Condragulations serves intense coral pigment that can be worn on its own, meanwhile Lippy offers sheer iridescent shimmer that adds a touch of pink to any lip shade. Willam Belli, the international drag queen sensation, is finally doing what fans have been clamoring for since he first hit the runway on . One of the makeup industrys largest brands took a big step forward on Tuesday. Monitor journalism changes lives because we open that too-small box that most people think they live in. "A really big makeup artist slash drag queen secret is when you want pigment to really show up, you're going to use a sponge because they lay the product down so well," she says. The three most recent Christian Science articles with a spiritual perspective. Charles will be appearing in advertisements for CoverGirls newest mascara called So Lashy, according to the Huffington Post. coverboy makeup name change. Oh, and he just became CoverGirl's first ever CoverBoy! Tea. "I love to run Goldie down the front of my shin or on my collarbone," he tells Allure. Popular makeup artist Patrick Starrr recently launched his own collection with MAC Cosmetics, and James Charles made history as CoverGirl's first CoverBoy.Now another up-and-coming YouTuber is making waves, this time for an even more heartwarming reason. In the company's 55 year history, there has never been a male star in one of their campaigns. Polished Liquid Lipstick, Roncal says, is not like any other liquid lipstick you've used before. Me Because Selena Gomez Just Posted Her Bare Skin and Natural Curls, Shania Twain's Neon Red Hair Is the One Grammys Look You Can't Miss. His skin and makeup are as flawless as you'd think. Nor is it the brands first attempt at breaking down barriers. Stay informed about the latest scientific discoveries & breakthroughs. Is Skin Cycling the Secret to Better Skin? How Bill Clinton, as first gentleman, could reshape role of first ladies. As brands like CoverGirl discover the influence of social media, young people have more power than ever to dictate what gets sold to them and how it gets marketed to them, Dr. LaBennett says. "Just wrapped another great CoverGirl shoot. We are trying out Willam's new line of makeup Coverboy. Of course, with great drag comes great glam, and according to Willam, he's always had a knack for it. Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) Although his time competing on the reality series was short-lived because he was kicked off for breaking house rules, he's become one of the industry's most sought-after drag talents due to his long-running comedy YouTube series Willam's Beatdown and his appearance in the hit film A Star Is Born alongside Lady Gaga. And with that newfound influence, that generations values are becoming increasingly visible. Companies are partnering with them to parlay their fame online so that the companies themselves may feel more authentic to Millennial and Gen Z audiences.. Just wrapped another great @COVERGIRL shoot. People of this age group are going to see James Charles as a perfectly legitimate CoverGirl, and I think that CoverGirl is smart to appeal to young people in this way, LaBennett says. Join thousands of others to get the FREEDOM POST newsletter for free, sent twice a week from The Christian Post. Business, Economics, and Finance. The singer reveals how grueling life was on the road. For the purposes of this collection, he took the same lightweight formula with a soft-focus finish and repacked it in gold for his own personal touch. The 10 Best Beauty Looks At The 2023 SAG Awards, Did Elvis Presley Wear Eye Makeup? Don't just take my word for it though. It's clear to see from the images that he's one talented teen, but now the entire world is about to know his name. The King Apparently Loved Eyeliner, 4 Pastel Eyeliner Looks That Will Convince You To Try Colorful Makeup, Lottie London's Artist In Residence Is Kim Truong, Kim & Kourtney K's Go-To, Get Even More From Bustle Sign Up For The Newsletter. James is a 17-year-old makeup artist best known for his makeup tutorials on YouTube and Instagram at @jcharlesbeauty, where he boasts upwards of 420,000 followers just one year since . Their prices range from $10 to $18. Today Im living out one of my biggest dreams and Im currently on set of my first ever TV commercial with CoverGirl, he said with a huge smile. "You don't have to glob it on," RuPaul agrees. "Ive used one pair of tester lashes (The Day Lash) over 20 times so far," says Willam. The actor describes Harry Styles as "a very kind guy.". James Charles will be the first male face, or 'CoverBoy,' of CoverGirl after signing with the beauty company Tuesday. To make each of them even more personal, the collection also features two glossy lip toppers. Ad Choices. Makeup artist James Charles is the first ever male ambassador for the makeup brand as he becomes their CoverBoy For someone who studies youth culture,James Charles as the face of Covergirldemonstrates that youth have a great deal of agency in terms of influencing consumer culture. Barbie ad stars a boy for the first time. Roncal says the goal for her and RuPaul's mascara was to deliver drag queen-level false lashes in a single tube, and that's exactly what this product does with a unique square-shaped brush and "fierce, molded bristles" that comb through every lash with ease. Many on Twitter praised CoverGirl for choosing Charles to be the face of their brand and congratulated the young makeup artist using #CoverGirlJames. Hopefully through the beauty stories she writesand the experiences she sharesyou can see exactly why she's in this business. Our team handles all of the business's "C-suite" roles (e.g., co-CEO, COO, CMO, CFO) as well as all daily administrative and operational responsibilities. hopefully all the young people who are afraid to wear makeup will gain confidence from this @jcharlesbeauty @COVERGIRL #COVERGIRLJames, this is such a great day for men in the makeup industry, congratulations @jcharlesbeauty #COVERGIRLJames, The love and support for @jcharlesbeauty #CovergirlJAMES is amazing. Polished Liquid Lipstick + Discotheque Lip Topper 3-Piece Kit, Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Drag Race Star Willam Belli Launched His Own Makeup Brand, and the Sparkle Is Absurd, Lush Rings in the Holidays With Campaign Starring Three Drag Race Queens. CoverGirl has announced its first ever CoverBoy. Just see for yourself: Im actually not a bit surprised James is the new CoverGirl spokesmodel for two reasons: (1) Hes so cute and bubbly and his energy is infectious, and (2) I recently saw him at GenBeauty and both his skin and makeup were impeccable. With the help of the eternally glittering Katy Perry, the makeup brand announced that the new face of CoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has . He said it took a lot of thorough conversations with his parents to make them understand that it wasnt an expression of his gender identity. It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously. PURCHASE MY WIGLINE OR MY STYLED WIGS BY ME HERE! CoverGirl already has spokesmodels of different races and ages, so perhaps gender is simply the next frontier. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same. Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, Em Rata Just Debuted a Chic Italian Bob With Baby Bangs. Through QVC, customers will be able to select trio comprised of Dragmother, Showgirl, and Condragulations, or a combination of Now Prance, A Shade Shady, and Lippy. Roncal's and RuPaul's take on the eyeliner pencil comes in three fool-proof shades, available exclusively in a trio set. Its basically the same thing," Willam tells Elite Daily. By subscribing to this BDG newsletter, you agree to our. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. Some are extremely wearable, but most are dramatic AF, because why would Willam settle for anything less? So its not surprising that its male cosmetics at this point.. I could look at this all day long and not get bored. "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful," the company said. The legendary drag queen spilled all the tea about his biggest beauty line, which launches at QVC this week. Blueball is a vibrant true blue packed with silver star-shaped glitters. You might recognize makeup artist and YouTuber .css-tjvzc4{-webkit-text-decoration:none;text-decoration:none;text-decoration-thickness:0.0625rem;text-decoration-color:inherit;text-underline-offset:0.25rem;color:inherit;-webkit-transition:all 0.3s ease-in-out;transition:all 0.3s ease-in-out;border-bottom:thin solid #6F6F6F;}.css-tjvzc4:hover{color:#595959;text-decoration-color:border-link-body-hover;}James Charless face from his ***flawless senior pictures. Why start a makeup line now? Start here with our favorite contouring palettes for highlighting and sculpting. This trio of cream bullet lipsticks includes three staple shades: Teehee, a soft pink nude, Mama Ru, a true and bright red, and WerkRoom, a vibrant mauve. "All CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,'' the company said in a statement to TODAY. And we can prove it.. Fellow CoverGirl spokesmodel Katy Perry broke the news early Tuesday morning. But you know what? Singer Katy Perry, another of the companys brand ambassadors and current CoverGirl, was the first to break the news. Take our 'parent company' quiz! We may earn commission from links on this page, but we only recommend products we love. You do you, yknow?". I love being extra pic.twitter.com/7Qu1yu8U2P. James Charles at Gucci's Met Gala after-party on May 6. If you aren't already obsessed with Willam, I don't want to judge you, but uh, I'm about to turn your world upside down. 2023 Cond Nast. All rights reserved. you are agreeing to our, One month free trial to theMonitorDaily, From Yellowstone to The Chosen, boom times for small Texas towns. The Mally. No person who has ever encountered former Drag Race contestant Willam has ever forgotten him. improve functionality and performance. The brand is breaking boundaries, and they've picked a pretty talented makeup artist to come along for the ride. Katy Perry broke the news that the 17-year-old Internet star would be the first "coverboy" ambassador of CoverGirl, who hails him as a "boundary . Willam advises to think outside the box with Glitter Jelly it's not designed only to be worn on the face. In an interview earlier this year, Charles told Marie Claire that makeup is an art form for him. All the Weird Areas You Can Get Injectables. CoverGirl names makeup artist James Charles its first cover boy One of the makeup industry's largest brands announced on Instagram that the 17-year-old makeup artist from New York is its. Thats right, I am a new CoverGirl.. "I would buy them in bulk on QVC and pass them out to friends because I believe everybody should have this product." Jaleesa M. Jones . Yahoo Beautyreports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several social media platforms, such as YouTube, where he posts instructional videoson beauty styles and products. Whoever said it wasn't easy being green was lying. If you're a sucker for glitter and a snatched beat, I can almost guarantee COVERBOY is about to become your go-to brand for all things glam, so let's all take a minute to thank Willam for blessing us with this range: Thank you, thank you, thank you. Willam wears Coverboy Glitter Jelly in Roller Rink. GET THEM HERE! retailers. retailers. As Roncal and RuPaul tell Allure, the duo met in the early '90s when Roncal was working as an assistant to fashion designer Kalinka. or call us at 1-617-450-2300. Who owns Gatorade: Coke or Pepsi? Select stories from the Monitor that empower and uplift. He might not be a household name just yet, but something tells me that he will be soon. James Charles is no exception," the beauty brand said in a release. A religious liberty newsletter that is a must-read for people of faith. And that influence is powerful. HelloGiggles.com is part of the Dotdash Meredith Beauty & Style Group, CoverGirl announced their first official Cover Boy. "I'm aware of the other drag artists with makeup lines . Charles, 17, now has more than 525,000 Instagram followers and 77,000 YouTube subscribers who come to check out his stylish creations. CoverGirl -- which is owned by Coty Inc. ( COTY) -- and Charles announced the new agreement on social media, along with pop star Katy Perry, who recently posed alongside Charles in a CoverGirl. Were about kicking down the door of thought everywhere and saying, You are bigger and more capable than you realize. "This type of nonsense has got to be called out. For one thing, James has a considerable social media presence in a world that increasingly values social media. There were some negative responses to CoverGirls Instagram post, with a few people threatening to boycott the brand. Makeup artist James Charles is making history. But her favorite part about being in beauty is finding the most effective products, and then sharing that intel with othersbecause who wants to spend money on stuff that doesn't work? Return to homepage. Got ten of 'em.". They went viral after he revealed that hed brought his own light ring to the portrait session do-over (he didnt like how the originals turned out). WALTERBORO, S.C. A series of revelations have emerged in the more than monthlong murder trial of Alex Murdaugh, the disbarred South Carolina lawyer accused of killing his wife and son. 19802023 The Christian Science Monitor. The aspiring makeup art now that CoverGirl has announced that James is its first male CoverGirl. Dubbed Coverboy (a nod to RuPaul's infamous song "Covergirl," perhaps), the brand aims to serve drag queens and everyday makeup wearers alike with a range of lipsticks, multi-purpose glitter gels, and dramatic falsies. The perfect tummy control bodysuit, a popcorn gadget, more bestsellers starting at $8. Since its founding in 1985, Toronto-based MAC Cosmetics has worked with such LGBQT celebrities as RuPaul and KD Lang. Your California Privacy Rights. Blog Home Uncategorized coverboy makeup name change. now that CoverGirl has announced that James is its first male CoverGirl spokesmodel. Some information may no longer be current. "Honored to have the pleasure to announce the very first COVERBOY, James Charles!" Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. The Mally X RuPaul Color Cosmetics Collection will be available exclusively from qvc.com starting Friday, September 20 and this one's personal.
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