(Korea Foundation) The number of Hallyu, or Korean Wave, fans around the world has increased 17 fold. The stars themselves are closely watched and emulated by fans to an astonishing degree. "Winning The Top Social Artist Award at the 2017 Billboard Music Awards made many people curious about BTS, which in turn made them want to look them up; it also opened several new doors for the group in the west," he wrote in an email. No offense. googletag.cmd = googletag.cmd || []; Hallyu fans exceed 156.6 million: KF report. K-pop owes much of its worldwide following to the communities of fans supporting the various groups. K-pop fans - the latest in a long line of pop music fans being vilified and discredited - have regularly been scorned across Internet spaces as an irritant, dropping fancams seemingly without. They'refollowed closely by BTS, who have a Twitter audience that's about five times the size of Exo's. Offering up analysis and data on everything from the events of the day to the latest consumer trends. Sounds funny? Not that its needed, considering that popular group BTS swept four categories including best group, best pop and biggest fans. Weve also incorporated fascinating data points from other online research. Fandom Lab Blip has unveiled the results after analysing data from 76 K-Pop groups from July 2018 to July 2019. In South Korea, interaction between stars is seen through a different lens - fans see it as fantasy, and there's also more of a culture of male friends touching each other, in part because of . A paid subscription is required for full access. But, being a fan already, dont you want to know the exact number of Kpop fans in the world? Along with this, Thailand also ranked at #4 for the most K-Pop tweets posted in 2021. What is the Hype Behind it? Are you interested in testing our business solutions? People just cant get enough, especially online. Show sources information The Top Countries That Love K-Pop Music - K Crush America Magazine statistic alerts) please log in with your personal account. Please do not hesitate to contact me. "It's a lot more intricate. Now, it is not just limited to South Korea but to other countries as well, more precisely, its across the world. After initially attending BTS and Blackpink concerts with her mum, Cat found that the gigs and fandoms could be a great way of bonding over shared interests and making friends. Its probably growing every day, and its pretty understandable why it has so much craze. Its their personal choice. Required fields are marked *, Rings Of Power Episode 7 Recap: The Southland Is Now Mordor, Love Is For Suckers Episode 3: Release Date, Preview & Streaming Guide. Use the login menu at the top rightcorner. With the help of their fan base, ARMY, the K-pop group has the world's most powerful fandom. Well, that would be lame to even mention as most of the concerts do take place there itself, being its origin. I didn't know so many kpop fans like Yuzuru Hanyu This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a householdname in many more countries and that they will gradually continue rising even higher," CJ wrote. BTS is set to perform at one of the world's most prestigious stages, the Allegiant Stadium, in Las Vegas in 2022, following their Permission to Dance concert in South Korea. Only 4.24 percent and 2.02 percent of Army were in their 30s or 40s, respectively. This is all to say that K-pop fans like the BTS Army are aware of anotable shift in charts in the streaming age:The more data savvy and proactive your fans are, the more power they have to impact charts. Vietnam- K-Pop music is well known in Vietnam. Data suggests that the band brings over $3.9 billion to the South Korean economy. As a brand, BTS is extremely valuable. This list was determined by the number of unique authors writing about K-Pop on the social media platform in 2021, and what their country of residence is. Also Read:Which Songs Are Best For Kpop Audition? In addition, 21,450 Army members are parents, 1 in 5 have a college degree, 0.57 percent are PhD holders, and 76.46 percent are either unemployed or students, according to the data. However, on the other side, some are into Kpop music because of how rocky and experimental it is. Along with this, the Philippines also ranked at #2 for the most K-Pop tweets posted in 2021. However, according to Google Trends, American fans account for nearly 30% of global K-pop searches. Thats an average of 547,945 mentions daily aka a lot of social conversation. This was all combined into a world map that showed several countries and the most popular K-Pop group in each of them. "Social media plays a vital role in our everyday lives, which is why we use it as a tool to promote BTS, encourage and remind our followers to continue supporting them to the fullest, and inform them on how to do it.". account, CJ, says that there is a team of seven people who run the BTS on Billboard! (Fans voted by tweeting the hashtag #BTSBBMAs. K-pop band Blackpink: A global phenomenon. All RightsReserved. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in thenavigation. for Youth.. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Well, dont we all? Meanwhile,MOMOLAND is the most popular group in Vietnam, where they volunteered for several days during their debut year as PR ambassadors for the International Relief Development NGO Plan Korea. The survey was translated into 46 different languages and included responses from over 100 countries and territories to ensure maximum visibility. If you are an admin, please authenticate by logging in again. Why are international fans more delusional? Along with announcing the most-tweeted about K-Pop artists of 2021,Twitter has also released data for which countries have the most K-Pop fans based on their analysis! Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. Along with this, the United States also ranked at #5 for the most K-Pop tweets posted in 2021. How Many Kpop Fans Are There In The World in 2022? And with 92 out of 100, makes @BTS_twt one of the most influential accounts on Twitter, and certainly the most influential K-pop band on Twitter. Heavily . Only 11.3 percent of respondents identified as male, while 86.34 percent meant 348,377 identified as female. Even some of the biggest fanbases --Taylor Swift, Beyoncand Justin Bieber --are relatively "normal." The countries which have the most likely Kpop fans are- Malaysia, India, Mexico, Brazil, Thailand, the United States, the Philippines, and Japan. This is a BETA experience. How have they heard about it? BTS Lead The Growth Of Hallyu To Nearly 90 Million Fans - Forbes Here are the top 10 countries with the most K-Pop fans based on this information! In our post (K-pop Goes Public), we wrote about how this news generated nearly a million online mentions, and, while its a pretty novel prospect to buy into a band in this way, it seemed to have paid off, at least back in 2020. There were 1,835 hallyu . Well, that would be lame to even mention as most of the concerts do take place there itself, being its origin. This is the first time global popularity of K-Pop groups has been quantified. Meanwhile, 54.3% of searches, clicks and views went to all other groups, showing that there is much room for other K-Pop groups to gain interest. Brandwatch acquired Paladin in March 2022. Do you agree to our cookie policy? Please create an employee account to be able to mark statistics as favorites. After all, K-pop is a border term that includes various terminologies, categories, and branches. Ahead of their second performance at . One of the administrators behindthe BTS on Billboard! Large fandoms have developed both on and off social media, with specialist groups and fan pages abounding. BTS has enjoyed an unparalleled success worldwide since their debut almost 10 years ago. Wait, did we miss South Korea? As a Premium user you get access to the detailed source references and background information about this statistic. David A. Tizzard is none of the above. The ideal entry-level account for individual users. Your email address will not be published. The popular Korean music genre is topping the charts and scooping prizes, we look at the secret of its unstoppable rise. 20-year-old Cat works at KStars and came across BTS when Youtubers she followed shared the video for their song 'DNA'. All our latest data stories and insights straight to your inbox, Copyright 2023 Brandwatch. While K-Pops popularity was strongest in East Asia, it has garnered attention in every continent, particularly in Europe and North America. We use cookies to improve your experience and give you personalized content. Japan, the world's second-biggest music market, has become a go-to promotional region for K-pop over the years. Along with this, Indonesia also ranked at #1 for the most K-Pop tweets posted in 2021. Kpop stans from an academic's point of view - Study International K-wave: How fans are supporting their favourite idols - BBC News To help your company thrive in 2023, we've consolidated and expanded our product suite, bringing together even smarter and more efficient tools, all under one roof. The results were released in March 2021, which also elaborated. (Yonhap), Art student eats Maurizio Cattelan's banana at Leeum, Yoon fetes new nuclear accord as allies take harder line on NK, K-pop concert opens 8-day Seoul Festa 2023, Falling births a concern for North Korea, too, [Weekender] Korea in midst of golf wear craze, Central bankers, finance ministers flock to Songdo for ADB meeting, [Herald Review] 'K-pop Super Live' spotlights major K-pop artists, B.I announces comeback with 2nd full-length album on June 1, Exports decline for 7 consecutive months amid chip slump, Gender equality? Numbers show 29% increase from 100 million in 2020, Figures show the rise in the number of Hallyu (Korean Wave) fans in the past decade. Excited fans at KCON 2017 at LA Convention Center (Photo by Greg Doherty/Getty Images). Company number: 03898053 | VAT number: 754 750710. Well, it is very much possible to like more than one Kpop band if you are deeply into the music genre. Here's a look at how much BTS and Exo over-perform compared to the other acts we've looked at. South Korean boy band, BTS, has achieved global success: two consecutive #1 albums on the Billboard charts, a sold-out world tour, and a historic stadium show at Citi Field, with over 40,000 fans in attendance. One for being the fastest to reach 1 million followers on Instagram, which was just 43 minutes. to incorporate the statistic into your presentation at any time. I Agree. Since it started in the 90s, we have 4 Kpop Generations so far. Additionally, a survey conducted by MTV in 2018 revealed that 37% of K-pop fans in the U. S. are of American nationality. Be the first one to comment on this story. Use Ask Statista Research Service, respondents who experienced South Korean cultural contents, * This survey was conducted in the following 26 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam,Kazakhstan, Australia, United States, Canada, Mexico, Brazil, Argentina, UK, France, Italy, Spain, Germany, Russia, Turkey, UAE, Saudi Arabia, Egypt, and South Africa. Available: https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/, Popularity of South Korean pop music (K-pop) worldwide as of December 2022, Immediate access to statistics, forecasts & reports, Music industry sales revenue South Korea 2014-2021, Reasons for K-pop popularity worldwide 2022, Favorite South Korean singers and groups worldwide 2022, Popular music genres South Korea 2021, by country, Monthly spending on K-pop worldwide 2018-2022, Monthly time spent on K-pop worldwide 2022, by country, Popular online music services for K-pop worldwide 2022, K-pop female artist album sales share in South Korea 2022, Sales revenue of HYBE's main subsidiaries 2021, by subsidiary, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, K-pop male artist album sales share South Korea 2022, Leading boy group/band digital singles on the Circle Digital Chart South Korea 2022, Number of songwriting credits in South Korea 2013-2022, by BTS member, Most followed K-pop artists on Instagram South Korea 2022, by follower count, Most followed K-pop artists on Twitter South Korea 2023, by follower count, Main K-pop artists on TikTok in South Korea 2022, by followers, Most followed K-pop artists on Spotify South Korea 2022, by follower count, Most followed K-pop artists on YouTube South Korea 2022, by subscriber count, Amount of Billboard Music Award nominations and wins by BTS in South Korea 2017-2022, Number of American Music Awards wins by BTS 2018-2022, Number of MTV Video Music Awards wins by BTS in South Korea 2019-2022, Number of Melon Music Awards wins by BTS in South Korea 2013-2021, Number of Golden Disc Awards wins by BTS in South Korea 2014-2022, Gaon Music Chart Award wins by BTS in South Korea 2013-2021, Number of Korean Music Awards wins by BTS in South Korea 2018-2022, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Malaysia 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in South Africa 2017, Popularity K-pop genres in Indonesia 2017, Opinions on accessibility of K-pop contents in the UK 2017, Reasons for K-pop popularity in Taiwan 2017, Cafe industry and coffee drinkers in South Korea, Find your information in our database containing over 20,000 reports, K-pop entertainment company with the highest sales revenue. K-Pop in the Eye of International Fans - Towards Data Science 9. The stuffed toys, photo cards, and magazines that line the walls of KStars are evidence that K-pop can be something of a lifestyle. How to successfully integrate Instagram into your brand's marketingefforts. And 36.96m unique authors initiated conversations about BTS on Twitter. The influence of K-pop stars spreads beyond streaming and Youtube to style, decor and food. (Photo by Jordan Strauss/Invision/AP). Chart. (Korea Foundation), Visitors at the Expo 2020 Dubais Korean Pavilion watch music video of BTS Permission to Dance last year. Over the past two months, BTS saw over 36 million mentions, nearly 4,000 times as many as Next Big Sound's expected rate. Why are international fans more delusional? : r/kpophelp - Reddit To date, BTS have won 483 awards out of 692 nominations. on How Many Kpop Fans Are There In The World in 2022? ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) worldwide as of December 2022 Statista, https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/ (last visited May 01, 2023), Popularity of South Korean pop music (K-pop) worldwide as of December 2022 [Graph], Korean Foundation for International Cultural Exchange, March 10, 2023. Some people are not into Kpop music at all. These Are The 10 Countries With The Most K-Pop Fans Globally - Koreaboo K-pop fans are creative, dedicated and social - we should take them I was like who are these people? These K-wave fans are now finding. Since the BTS break announcement, the share price of Hybe Co., the agency that manages BTS, has fallen by nearly 25%. Above is a general representation of how the hundreds of thousands of artists on Next Big Sound fall in engagement vs. reach. Theyre kind of funny, theyre kind of cute, says Cat. BLACKPINK is the most popular in several Southeast Asian countries, specifically Indonesia, Philippines andLisashome country Thailand. No matter if its their stage presence, fashion look, singing abilities, or dancing skills. K-pop is a genre of South Korean popular music. According to the survey, the United States has 8.4 percent of the BTS Army. Figures show the rise in the number of Hallyu (Korean Wave) fans in the past decade. Although the term includes music of a variety of stylistic origins, it is often associated with so-called K-pop idols. Korean Foundation for International Cultural Exchange. In the last ten years, there has been a growth in the Korean fanbase by 17 folds. Although no official surveys have been carried out by the Army worldwide, the majority of sources disclose that the Philippines has the most Army. Also, let us know which is your favorite Kpop music. This number should be above 200 million now in 2022 as the kpop industry has only grown. var googletag = googletag || {}; Even people from foreign countries who are not well aware of the Korean language are watching it with suitable subtitles. It just went downhill from there.. (Photo by Jordan Strauss/Invision/AP), both significantly outperformed other artists with similar reach, there are a small number of artists whoare. But 2017 marked a noted departure whena seven-member boy band from South Koreashook things up, becoming the first K-pop group to reach the top 10 of the Billboard 200 Chart. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). (It's no coincidence that Exo and BTS were the twofanbases who most frequently took out ads in Times Square.). In North America and Europe, the most popular groups isBTS, followed byBLACKPINK, TWICEand EXO. Engagement performance compares an artist's performance to other artists who have the same reach. The BTS fans call themselves the ARMY, which stands for Adorable Representative M.C. How K-Pop Fans Actually Work as a Force for Political Activism in 2020. So, if we take unique authors and Britannicas army figures, 13 armies would be the most conservative estimate. Just in the last year, there were close to 370m Tweets with hashtags relating to BTS, a 7.5% increase from 2021. #bts_butter was also the fourth-most popular BTS-related hashtag in the last 10 years. Over 80,000 of the 400,000-plus people polled, of which 20% were from Indonesia. Butter has generated over nine million comments on YouTube, placing fourth on the list of 10 most commented videos on YouTube in the world in 2022. Wait, did we miss South Korea? Besides that, Asian entertainment also excites me a lot. That's really weird, says Hannah. account. Published Feb 10, 2022 11:55am. Following the members of Kpop bands such as BTS, EXO, TWICE, STRAY KIDS, SEVENTEEN, BLACKPINK, etc, people are going insane with their versatility. 'Dynamite' was BTS's first track completely in English, a fact believed by some to have contributed to it's success. ENHYPENs Heeseung Interview with Weverse Magazine: The Artist Talks About His Growing Persona & Confidence. His Chinese bar closes down, he is being heavily criticised on weibo but on Twitter (a platform mostly used by I-fans) #weloveyouLucas is trending worldwide with 745K tweets. 19, 2017, in Los Angeles. Theres a lot more connection between artists and fans than with western artists.. By Selassie Wilson. Over the years, Japan, the world's second-largest music market, has become the go-to promotional region for K-pop. use of cookies K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. Hashtags are used in a majority of posts, with #bts leading the pack, followed by #bts_butter. , global fans of Korean popular culture, referred to as the K-wave, number some 89 million in 113 countries. Along with this, Brazil also ranked at #8 for the most K-Pop tweets posted in 2021. The group broke three social media records in the last month alone, with their Instagram, TikTok, and Twitter accounts becoming the most-followed accounts for a music act on each platform, according to Guinness World Records. Peacock Busts Through 22 Million Subscriber Mark : Peak Losses In 2023 At $3 Billion, Recording Academy Pushes For Radio Royalties At Star-Packed Awards Dinner, Fox News Ratings At 8PM Drop 50% After Tucker Carlsons Firing, Comcast CEO Has To Answer For Jeff Shell's Exit And Peacock's More Than $700 Million Loss, Tucker Carlson Leaves A Bigger Hole At Fox Than Don Lemon At CNN, Fox News Wins Prime Time Ratings On First Night Without Tucker Carlson, Fox News, CNN And NBCU Navigate Their Own Brutal News. Along with this, Malaysia also ranked at #7 for the most K-Pop tweets posted in 2021. After collating the data, a K-Pop world map has been created where fans can see which countries their favourite groups are most popular in. With these three inclusions, the group now has over 25 world records. This was recorded in December 2021. Next Big Sound data scientist Shannon Hughesand designerAnabelle Zee contributed to this report. According to Guinness, the Dynamite singers have far more Twitter followers than any other music group in the platform's history, with 44.2 million, an achievement the Korean group swiped from fellow boy band One Direction, who had 31.7 million followers in 2017. Starting with . 2023 OtakuKart.com. How Many Kpop Bands Are There? A Huge Industry By Now 2,962 people identified as non-binary. Blinks). A few sources claim that the group has over 90 million fans worldwide, based on their social media accounts. Among the metrics measured at Next Big Sound is engagement performance -- in other words, how many times fans are interacting with an artist's account (via Twitter mentions, Instagram likes, etc.) FirstisExo, the nine-member boy band formed in 2012 who have been calledby some "the kings of K-Pop." K-pop fans worldwide responded by inundating it with fan-recorded videos, known as fancams, and memes of various K-pop artists, in an effort to prevent police from tracking protesters' actions. This statistic is not included in your account. And even though the band is currently taking a break to complete a mandatory military service in South Korea, the bands popularity and influence hasnt sloweddown. If you see K-pop hashtags trending on Twitter or read that Stray Kids and NCT 127 have another 10 million YouTube views, you're quite inclined to consider Jakarta rather than New Jersey. BTS are the most streamed group ever on Spotify, this year they walked the red carpet in LA and condemned anti-asian hate, K-Pop's finest girl group Blackpink sold out arenas in Europe with ease in 2019, MTV EMA's show support for LGBTQ community in Hungary. 10. "Popularity of South Korean pop music (K-pop) worldwide as of December 2022." Fans waited in line for days to see . It is part of a concerted effort on the part of the Korean government for the country to become a net-exporter of culture and media, a form of "soft power", according to some. All Rights Reserved. "BTS always seem to do better and better after each comeback, especially on the charts. The number of Hallyu, or Korean Wave, fans around the world has increased 17 fold in the last decade, proving the firm global popularity of Korean content and stars. Popularity of South Korean pop music (K-pop) worldwide as of December 2022 [Graph]. Having someone you can talk to with the same interests is just a big thing for younger fans. Firstly, in terms of interest in K-Pop as a whole, the study gave evidence that K-Pop is truly popular in every corner of the world. How many K-pop fans in the world? - coalitionbrewing.com 10 major Brandwatch updates to help you accelerate growth, [New Guide] The Essential Instagram Marketing Guide, Harness the power of digital consumer intelligence. For years, Beliebers stood above all other fan armies on social media. That is happening just because of the intriguing storyline or the Korean content. (Courtesy of Selma Hernandez.) You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in thenavigation. "There are African American, Hispanic, white, Asian and Middle Eastern fans of K-pop, so conflict between fans can and will happen," he said. MasterChef Australia host Jock Zonfrillo dies, Adidas sued by investors over Kanye West deal, US principal visits David sculpture after nudity row, Suspected IS chief killed in Syria, Turkey says, US bank makes last ditch bid to find rescuer, UK chip giant Arm files for blockbuster share sale, Pope urges Hungarians to 'open doors' to migrants, Cuba cancels May Day parade because of fuel crisis. It isn't just BTS fans who are this passionate. But while acknowledging problems like cultural appropriation and ethnocentrism within K-pop, Lee says he doesn't think it is all negative for the future of K-pop. BTS is the biggest K-pop group in the world. This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a household. [Online]. With 70.59 million members across 457 fan clubs, Asia and Oceania took the top spot. The reality that Indonesia has such a large fan base goes without saying to those who follow the industry. Attracted to the choreography and catchy music, Cat also values the affinity between K-pop stars and their fans. Meanwhile, France saw a 13 per cent increase in K-pop streams between 2019 - 2020. The results were released in March 2021, which also elaborated on the number of BTS fans worldwide in various countries. Another, BTS Views, is dedicated to tracking their YouTube views, while BTS VotingTeamis all about hashtag-driven voting. Also Read:Is Kpop a Music Genre? (March 10, 2023). While Bieber andBeyoncboth significantly outperformed other artists with similar reach, there are a small number of artists whoare wayout of this range, who massively, epicallyoutpace other artists in their reach neighborhood. This is all to say that K-pop fans like the BTS Army are aware of a notable shift in charts in the streaming age: The more data savvy and proactive your fans are, the more power they have to. Idols are usually young. They have more than 48 million followers at the time of writing. Meanwhile, 54.3% of searches, clicks and views went to all other groups, showing that there is much room for other K-Pop groups to gain interest. Malaysia- Malaysia is the fourth Southeast Asian country in this list and fans in the country have been showing their ardent support.